A look at PewDiePie’s unprecedented YouTube success



 Vloggers have become one of the go-to sources of information and entertainment in the new millennium, as the internet is now more accessible globally and streaming has become the norm.  Social media is more powerful than ever, and people who’ve seen its potential early on are now reaping the rewards.
 
Topping the list of superstars basking in YouTube glory is the Swedish content creator Felix Kjellberg, better known to many as PewDiePie.  The 28-year-old vlogger is the most popular in the platform, having amassed over 64 million subscribers as of this writing.  His typical posts rake in millions of views, ads, and, in effect, have made PewDiePie a certified young billionaire.

Of course, like many current YouTubers, Felix began uploading videos just for fun.  Now, he has made content creation a full-time career that has become the industry’s template for success.  It all began when the video platform opened the doors for paying its top creators in 2007.  Since then the platform has boomed and more and more channels have sprung like mushrooms.  That creators earn tons from YouTube is best evidenced by the site’s decision last year to limit payment to vloggers with 10,000 subscribers and above. 

In any case, the new regulations will not matter at all to PewDiePie.  Part of his success is that he manages to engage his audience and stay relevant without resorting to unethical posts to generate hits and views, unlike what recently happened to the despicable Logan Paul, who actually uploaded a video of a man who hanged himself in the Aokigahara suicide forest in Japan.  

What’s up? My name is MikeGiuffrida and I’m a student pursuing my studies in Los Angeles.  I’m hoping to get into the entertainment industry someday, and this blog is where I record some of my thoughts.  More on my passions and interests here.

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